Browsing by Author "21fe7a88-6bfb-464c-9cc1-235cc781dd1d"
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Consumers experiences of cold chain food packaging: a qualitative study among women in South Africa
Van der Merwe, Daleen; Viljoen, Stephné; De Beer, Hanli; Bosman, Magdalena; Kempen, Elizabeth (Wiley, 2013)Food packaging defines a product’s uniqueness and strengthens consumers’ relationship with a brand, in this way offering functional and experiential benefits. Although cold chain food is predicted to become even more ...