Now showing items 1-3 of 3

    • A city branding framework for selected cities in the North West Province 

      Bothma, Mia (2015)
      Cities are faced with increased competition to attract and retain residents. Due to globalisation, residents now have a choice where they want to live, work and stay. Cities must therefore investigate how the use of branding ...
    • Considering green place-making as tool to enhance city branding approaches 

      Du Plessis, Chanté (North-West University (South Africa). Potchefstroom Campus, 2019)
      This study considered green place-making as a tool to enhance city branding. Contemporary cities experience challenges to address the needs of the growing population, whilst managing scarce resources. Contemporary cities ...
    • Strategies for branding the city of Gaborone 

      Sigwele, Leungo (North-West University (South Africa), 2018)
      City branding is a 21st century phenomenon that has been enthusiastically embraced by cities in high income countries. In emerging markets or developing countries city branding has not received much enthusiasm for arguably ...