Browsing by Subject "City branding"
Now showing items 1-3 of 3
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A city branding framework for selected cities in the North West Province
(2015)Cities are faced with increased competition to attract and retain residents. Due to globalisation, residents now have a choice where they want to live, work and stay. Cities must therefore investigate how the use of branding ... -
Considering green place-making as tool to enhance city branding approaches
(North-West University (South Africa). Potchefstroom Campus, 2019)This study considered green place-making as a tool to enhance city branding. Contemporary cities experience challenges to address the needs of the growing population, whilst managing scarce resources. Contemporary cities ... -
Strategies for branding the city of Gaborone
(North-West University (South Africa), 2018)City branding is a 21st century phenomenon that has been enthusiastically embraced by cities in high income countries. In emerging markets or developing countries city branding has not received much enthusiasm for arguably ...