Browsing by Subject "Consumer socialisation"
Now showing items 1-2 of 2
-
Consumers' food label behaviour: a preventive and interventive educational model for informed decision making
(North-West University, 2018)Food labels are a good information source intended to aid consumers in informed decision making. Global financial problems necessitate consumers optimising their limited resources and optimally using available resources, ... -
Influence of socialisation agents on generation y students' apparel purchasing intentions
(North-West University, 2013)The global apparel market is an increasingly desirable industry sector for many marketers. The apparel retail industry in South Africa has experienced significant growth since the year 2000. In 2009, South Africans spent ...