Browsing by Subject "E-marketing"
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A framework to enhance the adoption of e-marketing strategies by Fast Moving Consumer Goods (FMCG) retailers in Zimbabwe
(North-West University (South Africa), 2020)For the past five years (2014-2019), Zimbabwe has been experiencing a rapid and fast-growing information, communication and technology (ICT) infrastructure which saw an expansion of broadband fibre network, data and Internet ... -
Opportunities and challenges of adoption of ICT marketing by SME's in Botswana
(North-West University (South Africa), 2018)The adoption of ICT Marketing could be a significant source of competitive advantage for most business organizations, especially the small and medium sized businesses. Recently a lot of research has shown the role that the ...