Browsing by Subject "Expertise"
Now showing items 1-2 of 2
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Personality profiling of South African rugby union players
(Taylor & Francis, 2019)This study aimed to investigate whether differences exist in the personality profiles of professional and semi-professional rugby union players. Participants were 73 male rugby players, 52 professional players and 21 ... -
South African black generation Y students' perceptions of local black celebrity endorsers' credibility
(North-West University, 2012)The use of celebrity endorsers is a popular marketing strategy in many countries. Typically, many marketers believe that using celebrities is a viable marketing strategy for attracting customers, increasing market share ...