Browsing by Subject "FMCG"
Now showing items 1-2 of 2
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Measure conflicting values of loyalty cards at fast-moving consumer goods (FMCG) stores in Mahikeng
(North-West University (South Africa), 2021)The contribution of fast-moving consumer goods (FMCG) to the South African economy is substantial. FMCG generate revenue accounting for over 50% of retail sales. Moreover, FMCG has contributed to increasing employment ... -
The use of mobile phones in consumer panel research
(North-West University, 2009)A consumer research panel is a representative collection of individuals whose consumption habits are continually monitored by a marketing research company. It is designed to study the behaviour rather than the attitudes ...