Browsing by Subject "Handelsmerk"
Now showing items 1-4 of 4
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Branding and cartoon character usage in food marketing to children : the South African picture
(2015)Background Worldwide, including in South Africa, it is a well-known fact that there is a rising prevalence of overweight and obesity contributing to non-communicable diseases (NCDs) in children. In South Africa, the ... -
Determining the key success factors that influence the brand loyalty of restaurant patrons
(North-West University (South Africa) , Potchefstroom Campus, 2015)The tourism industry is the fastest growing industry above all other industries and has an impact on the economy and the environment as well as the community. The variety of sectors within the tourism industry, and the ... -
Die forensiese linguis en regspleging : ’n Ondersoek na handelsmerkdispute in Suid-Afrika
(North-West University, 2018)Trademark disputes usually involve two parties claiming the right to use certain words or expressions. These words or expressions contained in competing trademarks constitute the core elements of these disputes, and ... -
Towards a brand value model for the Southern Africa Tourism Services Association
(2013)Over recent years, the concept of brand value has increasingly gained prominence in a variety of contexts. This is primarily due to a brand’s ability to increase profits through a promise of value delivered to customers, ...