Browsing by Subject "Handelsmerklojaliteit"

Now showing items 1-2 of 2

    • A brand loyalty model for arts festivals 

      Burger, Susanna Elizabeth (2015)
      The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ...

    • 'n Vereenvoudigde model om handelsmerklojaliteit van vinnig-bewegende verbruikersgoedere te meet 

      Moolla, A.I.; Bisschoff, C.A. (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2015)
      Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever-increasing research in the area. Businesses have realised the importance ...