Browsing by Subject "Market segmentation"
Now showing items 1-10 of 23
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A 3E typology of visitors at an electronic dance music festival
(Emerald, 2016)Purpose: The purpose of this paper is to determine the motives of visitors to an electronic dance music (EDM) festival in South Africa and clustered the participants according to these motives. Design/methodology/approach: ... -
Crowds to consumers : an event-filled perspective on market segmentation in tourism research / Martinette Kruger
(Potchefstroom : North-West University, Potchefstroom Campus, 2016) -
Development of an interpretation framework for the Kruger National Park
(2015)The growth of the ecotourism industry has resulted in increased demand for ecotourism and, consequently, the demand for one of the most renowned ecotourism destinations in South Africa, the Kruger National Park. Eco-tourists ... -
The economic impact of the Wacky Wine Festival
(North-West University, 2012)Literature indicates that events like a wine festival have many role players involved that need each other for them to be successful. The more role players there are, the more complex the event becomes, as in the case of ... -
The effect of lifestyle and perceived value on the purchase intention of consumers in the cellular industry
(North-West University (South Africa), 2021)Numerous studies have been conducted on consumers’ lifestyles and perceived value of consumers. Marketers and organisations have, however, overlooked the effect that these two terms have on the purchase intention of ... -
Experience-based typology of spectators at an international cricket sixes tournament
(University of Stellenbosch, 2016)This innovative research on managing and marketing team sport events was completed for the first time at an international Cricket Sixes tournament held in South Africa (SA). A visitor survey was conducted at SuperSport ... -
First time versus repeat triathlon participants at Ironman South Africa
(AFAHPER-SD, 2014)Triathlon organisers and marketers must attempt to achieve a balance between first-time and repeat participants, but should be aware of the attributes that differentiate these participants. This study was carried out to ... -
A framework for developing personas as basis for market segmentation in Pretoria spas
(North-West University, 2010)The South African spa market is booming and strong growth rates have been recorded for both revenue and visits between 2002 and 2008. As a result of these growth rates, competition among spas is increasing; spa managers ... -
The living standards measure as a market segmentation tool for selected retailers
(North-West University, 2004)Businesses have realised that they cannot appeal to all consumers in the marketplace. Consumers are too numerous, geographically wide-spread, and too varied in their needs and buying practices. Furthermore, the business ... -
Market segmentation of triathletes participating in Ironman South Africa
(2014)A triathlon can be described as the combination of the three athletic competencies swimming, cycling and running where each of the items is performed in a specific order and vary in distance. A triathlon is a very select ...