Browsing by Subject "Place marketing"
Now showing items 1-2 of 2
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A brand loyalty model for arts festivals
(2015)The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ... -
A city branding framework for selected cities in the North West Province
(2015)Cities are faced with increased competition to attract and retain residents. Due to globalisation, residents now have a choice where they want to live, work and stay. Cities must therefore investigate how the use of branding ...