Browsing by Subject "Quality perception"
Now showing items 1-2 of 2
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Older female consumers' quality perception of clothing during pre- and post-purchase decisionmaking
(North-West University (South Africa) , Potchefstroom Campus, 2016)During the decision-making process consumers establish expectations regarding the performance of the product under consideration. These expectations are usually connected to certain product attributes inherent to the ... -
Older female consumers’ clothing quality perception: expectations and performance
(SAAFECS, 2018)The population of older consumers is growing significantly worldwide as well as in South Africa. Although they have been labelled as vulnerable consumers with less financial freedom, due to their rapid growth in numbers, ...