Browsing by Subject "Retail banking"
Now showing items 1-3 of 3
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Determining predictors of customer loyalty in the South African retail banking industry
(North-West University (South Africa) , Potchefstroom Campus, 2017)The South African retail banking industry is a highly competitive industry which has experienced an increase in customer attrition. A large number of customers showing intentions to leave their banks have been observed. ... -
Developing a scale to measure the extent of customer engagement in the South African retail banking industry
(North-West University (South Africa) , Potchefstroom Campus, 2017)The retail banking industry of South Africa is currently facing various challenges due to the rapid growth of the market, new entrants, an unpredictable economic environment, escalating regulatory costs, changing customer ... -
Identifying factors that influence customer retention in a South African retail bank
(North-West University, 2012)Customer retention plays a pivotal role in contributing to the profitability of retail banks. Within this extremely competitive market it necessitates retails banks to follow a structured, data-driven approach to identify ...