Browsing by Subject "Situational factors"
Now showing items 1-2 of 2
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Factors influencing impulse buying behaviour amongst Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)Impulse buying is regarded as an important phenomenon in the context of retail business and marketing. Impulse buying is regarded as an important marketing tool for maximising revenues for businesses as it signifies an ... -
Identifying the unique attributes of a relationship manager in retail banking
(North-West University, 2018)Retail banks employ individuals to manage the relationship between the bank and the customer, known as a Relationship Manager. In building relationships with customers, banks are able to enhance their performance by fostering ...