Browsing by Subject "Social media guidelines"
Now showing items 1-2 of 2
-
An exploration of the strategic implementation of marketing communication within social networking communication context
(North-West University, 2012)Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment ... -
Exploring the organisational structuring of professional social media within a modern marketing communication context
(North-West University (South Africa) , Potchefstroom Campus, 2016)Effective marketing communication efforts via social media platforms are hindered due to there being no clear guidelines on how to credibly inform a specific approach to the organisational structuring of professional social ...