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    • Market segmentation of triathletes participating in Ironman South Africa 

      Myburgh, Esmarie (2014)
      A triathlon can be described as the combination of the three athletic competencies swimming, cycling and running where each of the items is performed in a specific order and vary in distance. A triathlon is a very select ...
    • A motivation-based typology of triathletes 

      Kruger, Martinette; Myburgh, Esmarie; Saayman, Melville (SA Association for Movement & Leisure Science, 2014)
      Ironman South Africa is the only Ironman on the African continent which takes place every April in Nelson Mandela Bay (Eastern Cape Province), with nearly 2 000 athletes participating. The purpose of this research was to ...