Browsing by Subject "Value Creation"
Now showing items 1-2 of 2
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Analysing value-based management as decision-making tool in a petrochemical company
(2014)The study aims to evaluate the understanding of value – based management (VBM) as a decision making tool, how it is embraced in all management levels and its impact on the performance of a petrochemical company. The ... -
Changes in Perceptions of the Internet’s Influence on Marketing in South Africa since the Late-1990s
(kamla-Raj Enterprises, 2014)The present paper reports on a study that compared senior marketers’ perceptions of the Internet’s influence on marketing in South Africa in 1997 with their perceptions nearly two decades later in 2011. In South Africa, ...