Now showing items 1-4 of 4

    • Employing customer experience as a differentiator of purchasing decisions in the industrial sector 

      Van Schalkwyk, M.S. (North-West University (South Africa), 2020)
      Customer experience is a well-studied and applied field in B2C environments. Many organisations have reaped the benefits for their continuous focus on customer experience and the implementation thereof in their strategies. ...
    • Factors associated with employee engagement in South Africa 

      Rothmann, Sebastiaan; Rothmann, Sebastiaan, Jr (AOSIS, 2010)
      Orientation: Knowledge of the factors associated with employee engagement is important for practitioners and researchers in industrial/organisational psychology in South Africa. Research purpose: The objective of this ...
    • Measuring the customer service of local restaurants 

      Du Plessis, H.J. (North-West University (South Africa), 2020)
      This study focuses on customer service in the restaurant industry. In the highly competitive environment of the Bult area in Potchefstroom, restaurants need a competitive advantage to survive or outperform their closest ...
    • Service quality of a pharmaceutical wholesaler in South Africa 

      Barnard, H. (North-West University (South Africa), 2019)
      The study investigates the measurement of service quality at a pharmaceutical wholesaler in South Africa. A number of pharmaceutical wholesalers distribute medical supplies throughout South Africa in a very regulated and ...