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    • Expenditure-based segmentation of visitors to Aardklop National Arts Festival 

      Botha, Karin; Rossouw, Riaan; Slabbert, Elmarie; Viviers, Pierre-André (Taylor & Francis, 2011)
      Competition in the festival market has important implications for South African arts/cultural festivals. To assist a festival to remain sustainable, market segmentation is an effective tool to divide existing and potential ...