Now showing items 1-10 of 10

    • Determinants of spending: an evaluation of three major sporting events 

      Saayman, Andrea; Saayman, Melville (2012)
      South Africa plays host to a number of major sporting events that takes place annually such as the Two Oceans Marathon, the Argus Cycle Tour and the Midmar open water mile. This research aims to identify the socio-economic ...
    • How to improve the visitor experience: lessons from a Neil Diamond performance 

      Manners, B; Kruger, M.; Saayman, M. (Prof. Ansie Lessing, 2014)
      This research determined what factors motivated visitors to attend the Neil Diamond concerts in South Africa and the critical success factors that influence attendees' experience when attending a live music performance. ...
    • Managing network motivations of [Ev]Entrepreneurs 

      De Klerk, Saskia; Kruger, Stefan; Saayman, Melville (African Journal of Hospitality, Tourism and Leisure, 2014)
      Entrepreneurial networks are important in the development of any industry. These networks offer access to resources, information, support and markets. In a dynamic, fast growing and diversified industry such as the wedding ...
    • A motivation-based typology of five-day international test cricket match spectators 

      Scholtz, Marco; Kruger, Martinette; Saayman, Melville (AFAHPER-SD, 2015)
      Considering the various formats of cricket, as well as the different reasons why tourists attend these events, it becomes clear that more direct marketing of these events is required in order to expand attendance at ...
    • Motives of circus attendees in South Africans: the case of Cirque du Soleil Dralion 

      Kruger, M.; Saayman, M. (University of South Africa (UNISA), 2015)
      The purpose of this research was to determine the motives of attendees to Cirque du Soleil’s Dralion production in a developing country. The results revealed five key motives, namely uniqueness, enchantment and aesthetics, ...
    • Travel motivations of tourists to selected marine destinations 

      Saayman, Melville; Slabbert, Elmarie; Van der Merwe, Petrus (Wiley, 2011)
      South Africa is well known for its favourable climate, wildlife and golden beaches. Adding to this, its long summers make its coastline (over 3500 km) even more attractive to tourists around the world, and so are transforming ...
    • Understanding the Zion Christian Church (ZCC) Pilgrims 

      Kruger, Martinette; Saayman, Melville (Wiley, 2016)
      The purpose of this research is to analyse the motives and segment the Zion Christian Church (ZCC) pilgrims to the Zion City of Moria in South Africa during Easter according to these motives. Seven motives were identified: ...
    • What drives bikers to attend a motorcycling event? 

      Kruger, Martinette; Viljoen, Armand; Saayman, Melville (African Journal of Hospitality, Tourism and Leisure, 2014)
      Africa Bike Week, considered South Africa’s premier biking event, attracts large numbers of bikers, especially Harley-Davidson bikers, and bike enthusiasts from across the country. This study investigated these visitors ...
    • Why do fans attend World Wrestling Entertainment? 

      Kruger, Martinette; Saayman, Melville (University of Stellenbosch. Department of Sport Science, 2012)
      This research examined the travel motives of South African World Wrestling Entertainment (WWE) fans at a live Smackdown event in July 2011, which was part of the WWE’s world tour. Based on these motives, different market ...
    • Why keep on paddling? Evidence from a South African canoe marathon 

      Kruger, Martinette; Saayman, Melville (Sabinet, 2013)
      Despite the growth and potential future market for water-based recreation activities such as canoeing, to date research on the sport and its participants is sparse. Little is known about who canoeists are and why they ...