Browsing by Author "21067775 - Van Rheede van Oudtshoorn, George Peter"
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Correlation between brand longevity and the diffusion of innovations theory
Gouws, Helena Catharina; Van Rheede van Oudtshoorn, George Peter (Wiley, 2011)This article attempts to apply the diffusion of innovations theory to the current concepts of branding of products and services that have roots in both marketing and communication. The authors attempt to analyse the diffusion ... -
An exploratory survey of professional accountants' perceptions of interpersonal communication in organisations
Maubane, Pat; 21067775 - Van Rheede van Oudtshoorn, George Peter (Wiley, 2011)This survey explored the perceptions of South African professional accountants regarding the phenomenon interpersonal communication within their day-to-day experiences within their organisational settings and the perceived ...