Browsing by Subject "Customer centricity"
Now showing items 1-2 of 2
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Customer perception on the effectiveness of customer centric sales channels in a financial cooperation in South Africa
(2014)The main aim of the study was to determine which measurement tool, existing or adapted, would be able to determine the levels of customer centricity within the sales channels of a specific organisation, operating in the ... -
The effect of a customer-centric approach towards doctors in a private hospital
(2014)Globally, trade and industry has shifted its focus from the traditional service delivery approaches to various alternative practices to be more successful, cost efficient, customer orientated, flexible and innovative. This ...