Browsing by Subject "Destination branding"

Now showing items 1-2 of 2

    • A brand loyalty model for arts festivals 

      Burger, Susanna Elizabeth (2015)
      The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ...

    • Measuring tourist perceptions of South Africa's tourism brand equity and identity 

      Botha, Nicolene (North-West University (South Africa), 2021)
      Destinations are constantly competing for the valuable time and money of tourists in a competitive international arena. Consequently, destinations have turned to destination branding. Brand equity and brand identity play ...