Browsing by Author "Dreyer, Adriana"

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    • Exploring branding associations in festival branding 

      Dreyer, Adriana; Slabbert, Elmarie (Academic journals, 2012)
      Arts festivals in South Africa are growing tremendously and it has become more important for these types of tourism products to position themselves competitively. Branding plays a major role in positioning and the associations ...

    • Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand 

      Dreyer, Adriana (North-West University, 2010)
      The primary objective of this study was to assess the brand effectiveness of the Klein Karoo National Arts Festival (KKNK) by means of analysing brand associations and festival experiences. This goal was achieved by firstly ...