Browsing by Author "Hugo, Susanna Hendrina"
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Evaluative criteria applied by South African female fashion consumers when purchasing casual daywear
Van Aardt, Annette Marie; Hugo, Susanna Hendrina; Van Aardt, Annette Marie; Hugo, Susanna Hendrina (Wiley, 2012)Criteria used by fashion consumers to assess the quality of apparel products during the decision-making process are a good indication of what considerations marketers and retailers should keep in mind for customer satisfaction. ...