Browsing by Author "Kempen, Elizabeth"
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Consumers’ experiences of cold chain food packaging: a qualitative study among women in South Africa
Van der Merwe, Daleen; Viljoen, Stephné; De Beer, Hanli; Bosman, Magdalena; Kempen, Elizabeth (Wiley, 2013)Food packaging defines a product’s uniqueness and strengthens consumers’ relationship with a brand, in this way offering functional and experiential benefits. Although cold chain food is predicted to become even more ... -
Exploring the influence of shelf-edge signage on consumer decision-making in Gauteng
Van der Merwe, Magdalena; Van der Merwe, Xania; Sonnenberg, Nadine C.; Kempen, Elizabeth (University of Pretoria : South African Association of Family Ecology and Consumer Sciences (SAAFECS), 2008)