Browsing by Subject "Lys van Emosies (LvE)"
Now showing items 1-1 of 1
An investigation into the advantage of non–verbal measurement of emotion in television advertisements across South African generation (North-West University, 2011)Emotions have become an important research topic in both the behavioural sciences and advertising. Nowadays, emotions are acknowledged as an important mediator of cognitive and behavioural consumer responses to advertising. ...