Browsing by Author "Marais, Michelle"

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    • Key success factors of managing the Robertson Wine Festival 

      Marais, Michelle; Saayman, Melville (Sun Media, Bloemfontein, 2011)
      Abstract: Key success factors of managing the Robertson Wine Festival. The Robertson Wine Festival is one of South Africa’s largest wine festivals. The uniqueness of this wine festival is that it takes place on an existing ...

    • Measuring success of a wine festival: is it really that simple? 

      Krugell, Willem Frederik; Marais, Michelle; Saayman, Melville (Stellenbosh University, 2010)
      One of the country's largest wine festivals, the Wacky Wine Festival, is held annually in Robertson, South Africa. Forty-eight wine farms participate actively in the Robertson Valley that forms part of the wine route and ...