Browsing by Subject "Marketing communications"
Now showing items 1-2 of 2
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An exploration of the strategic implementation of marketing communication within social networking communication context
(North-West University, 2012)Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment ... -
Exploring gamification in the South African fashion retail industry
(North-West University (South Africa), 2022)The COVID-19 pandemic has devastated the world economy, affecting practically every industry. The sustained existence of organisations depends highly on strong marketing assets. Given the growing inadequacies of traditional ...