Browsing by Subject "Mobile advertising"
Now showing items 1-2 of 2
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The influence of mobile internet on advertising to consumers in the short–term insurance industry
(North-West University, 2009)Marketing and advertisement activities are transforming as new digital media streams emerge. It is believed that the first major digital transition took place when broadcast media such as television and cinema, also called ... -
Modelling the factors that influence black Generation Y students' attitudes towards mobile advertising
(North-West University, 2013)The rapid growth in mobile communication in South Africa makes it an important new advertising medium, and that is why an understanding of attitudes towards mobile advertising is important. As the most technologically ...