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Browsing by Subject "Moolla brand loyalty framework"

Boloka/Manakin Repository

Browsing by Subject "Moolla brand loyalty framework"

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  • Salim, Sarel Frederik (North-West University, 2011)
    This study measures brand loyalty of banking clients in South Africa. To do so, the study employs the newly developed brand loyalty conceptual framework of Moolla (2010) from the fast–moving consumer good industry as point ...

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