loveLife, the South African national HIV/AIDS prevention programme for youth, is known for its brand-oriented billboards and mass media campaign that ranges over various print-, broadcast- and alternative media.
However, ...
Although public relations is seen as a function that contributes to the greater good of society and the performance of an organisation (ref. Grunig, 2006b:3; Grunig, Grunig & Dozier, 2002:xii), the function does not, for ...
Every organization has a corporate image (beyond its control) which is mainly formed by its
corporate identity (which it can control). This means that organizations have to manage their
images. A positive image is ...