Now showing items 1-4 of 4

    • An assessment of a business–to–business brand loyalty environment in the South African paint industry 

      Van den Heever, Quentin (2013)
      The study was conducted to measure brand loyalty of customers in a business-to-business environment, in this case the South African paint manufacturing industry. A brand loyalty conceptual framework developed for the Fast ...
    • Brand loyalty of cereal products 

      Mazibuko, Aaron Lekatjo (North-West University, 2010)
      The South African breakfast market consists of several brand products for cereal products, and some of the products are produced locally while others are imported. Cereal products are classified under fast moving consumer ...
    • Identifying factors that influence green purchase behaviour 

      Liebenberg, Philippus Jacobus (North-West University (South Africa) , Potchefstroom Campus, 2015)
      Through the worldwide concern on the problems facing the environment such as climate change and pollutions, consumers realise that their purchasing behaviour can further contribute to the depletion of natural resources. ...
    • A model of consumers' perceptions of food additives and consequent purchasing behaviour 

      Dicks, Emmerentia Gertruida (North-West University, 2007)
      The primary objective of this study was to apply the Elaboration Likelihood Model of persuasive communication to consumers' perceptions of food additive labelling. The model was used to explain how consumer information ...