Browsing by Author "Roberts-Lombard, Mornay"
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Customer loyalty guidelines for independent fianancial advisers in South Africa
Van Tonder, Estelle; Roberts-Lombard, Mornay (AOSIS, 2016)Orientation: Independent financial advisers in South Africa can make a valuable contribution to the financial well-being of the country's citizens and, through sound financial planning and education, assist them in becoming ... -
Factors influencing Generation Y consumers' perceptions of eWOM credibility: a study of the fast-food industry
Shamhuyenhanzva, Roy Malon; Van Tonder, Estelle; Roberts-Lombard, Mornay; Hemsworth, David (Taylor & Francis, 2016)eWOM communication is certainly one of the most influential drivers of purchase decisions. However, little knowledge is available on the factors that influence the trustworthiness and credibility of eWOM communication. To ... -
Verhoudingsbemarking by reisagentskappe in die Wes-Kaap Provinsie
Roberts-Lombard, Mornay (North-West University, 2006)Relationship marketing has received much attention and widespread publicity over the past ten years and has moved to the forefront of research and practice. It provides companies with a management tool to establish ...