Now showing items 1-5 of 5

    • A brand loyalty model for arts festivals 

      Burger, Susanna Elizabeth (2015)
      The number of festivals and events worldwide as well as in South Africa has increased significantly over the past decade. With more than 600 festivals being staged annually in South Africa, it is clear that festivals are ...
    • Developing a framework for the optimisation of the image of South Africa as a tourism destination 

      Steyn, Susan (2015)
      Since the 1970s when the first destination image studies were performed, this topic has become one of the most predominant in the tourism marketing literature. Destination image within the tourism industry is essential, ...
    • An inventory of marketing skills essential for tourism entrepreneurs: a 3–domain approach 

      N. de Klerk; A.L. Bevan-Dye; A. Garnett (Academic Journals [© 2010 Academic Journals]Academic Journals [© 2010 Academic Journals], 2012)
      This article postulates that specific marketing skills contribute to the success of a tourism entrepreneur. The purpose of the research was first, to identify the marketing skills that are critical to the success of tourism ...
    • Key success factors in managing a conference centre in South Africa 

      Kruger, Susanna Elizabeth (North-West University, 2006)
      The primary goal of this study was to identify key success factors for the management of a conference centre in South Africa. This goal was achieved by firstly portraying an overview of the conference industry in South ...
    • The perceived value of a scuba diving experience 

      Schoeman, Kiera; Van der Merwe, Peet; Slabbert, Elmarie (CERF, 2016)
      Tourists today are more value conscious, which creates challenges for tourism products to keep up with what tourists want and how they perceive certain experiences. Perceived tourism value can be seen as the value that ...