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Browsing by Subject "Word-of-mouth and events/festivals"

Boloka/Manakin Repository

Browsing by Subject "Word-of-mouth and events/festivals"

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  • Roodt, Zanelle Dorothy Anne (North-West University, 2008)
    The primary objective of this study was to determine the role of the host community in the marketing of arts festivals with reference to the Grahamstown National Arts Festival. This goal was achieved firstly by analysing ...

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