Now showing items 1-2 of 2

    • Consumers' preferences for private and national brand food products 

      Wyma, Louise (North-West University, 2010)
      Introduction: The importance of brands and the competition between private and national brands in different food categories increased in recent years. According to literature, except for packaging and price, there is ...
    • Consumers’ preferences for private and national brand food products 

      Steyn, Hendrik Stefanus; Wyma, Louise; Van der Merwe, Daleen; Bosman, Magdalena J.C.; Erasmus, Alet C.; Strydom, Herman; Steyn, Faans (Wiley, 2012)
      Consumers' choice of private brands reflects distinct differences in terms of product categories, and indications are that demographic and psychographic factors are also influential in terms of the sales of private vs. ...