Now showing items 1-2 of 2

    • The usage of social media as a marketing tool in two Southern African countries 

      Matikiti, Rosemary; Kruger, Martinette; Saayman, Melville (Taylor & Francis, 2016)
      This research provides empirical evidence for the usage of social media in the marketing of accommodation establishments in two Southern African countries. The usage of social networks in the accommodation sector of these ...
    • Who to work for: a South African hotel or resort? 

      Naude, Rosa; Kruger, Stefan; Saayman, Melville (ELSEVIER, 2013)
      The purpose of this research is to determine the Quality of Work Life (QWL) of Front Office Employees (FOE) at a hotel group and resort group respectively in South Africa. These two groups were compared to determine which ...