Now showing items 1-4 of 4

    • An empirical model that measures brand loyalty of fast-moving consumer goods 

      Moolla, Ahmed I.; 10196145 - Bisschoff, Christo Alfonzo (Kamla-Raj Enterprises, 2013)
      A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ...
    • Measuring the brand loyalty of customers towards online booking platforms 

      Joubert, H.W. (North-West University (South Africa), 2020)
      This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study while the Moolla and Bisschoff brand loyalty model was used to measure ...
    • A model to measure the brand loyalty for fast moving consumer goods 

      Moolla, Ahmed I.; Bisschoff, Christo A. (Kamla-Raj, 2012)
      This paper develops a model to measure brand loyalty. This is achieved by researching historical brand loyalty models from the literature, and to identify from these models the constructs that influence behaviour related ...
    • Validating a model to measure the brand loyalty of fast moving consumer goods 

      Moolla, Ahmed I.; Bisschoff, Christo A. (Science Publications, 2012)
      A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ...