Browsing by Subject "brand management"
Now showing items 1-4 of 4
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An empirical model that measures brand loyalty of fast-moving consumer goods
(Kamla-Raj Enterprises, 2013)A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ... -
Measuring the brand loyalty of customers towards online booking platforms
(North-West University (South Africa), 2020)This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study while the Moolla and Bisschoff brand loyalty model was used to measure ... -
A model to measure the brand loyalty for fast moving consumer goods
(Kamla-Raj, 2012)This paper develops a model to measure brand loyalty. This is achieved by researching historical brand loyalty models from the literature, and to identify from these models the constructs that influence behaviour related ... -
Validating a model to measure the brand loyalty of fast moving consumer goods
(Science Publications, 2012)A model to measure the brand loyalty of Fast-moving Consumer Goods (FMCG) was developed by researching historical brand loyalty models, by identifying brand loyalty influences, by validating the measurement criteria and, ...