Browsing by Subject "consumers"
Now showing items 1-3 of 3
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Assessing the influence of radio advertising on consumer purchasing decisions
(North-West University (South Africa), 2020)Radio advertising is an advertising platform that has been used by brands, products and services since 1922. The influence of radio advertising on a consumer’s purchase decision is tough to determine, the research that is ... -
Consumers experiences of cold chain food packaging: a qualitative study among women in South Africa
(Wiley, 2013)Food packaging defines a product’s uniqueness and strengthens consumers’ relationship with a brand, in this way offering functional and experiential benefits. Although cold chain food is predicted to become even more ... -
Consumers’ experiences of cold chain food packaging: a qualitative study among women in South Africa
(Wiley, 2013)Food packaging defines a product’s uniqueness and strengthens consumers’ relationship with a brand, in this way offering functional and experiential benefits. Although cold chain food is predicted to become even more ...