Now showing items 1-2 of 2

    • Segmentation by genres: the case of Aardklop National Arts Festival 

      10188908 - Ellis, Susanna Maria; Kruger, Martinette; Saayman, Melville (Wiley, 2011)
      The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters' individual needs and wants so that effective ...
    • Segmentation by genres: the case of Aardklop National Arts Festival 

      Kruger, Martinette; Saayman, Melville; Ellis, Suria (Wiley, 2011)
      The purpose of this study was to distinguish between genre supporters and non-genre supporters at the Aardklop National Arts Festival. This was done to determine genre supporters’ individual needs and wants so that ...