Browsing Electronic Theses and Dissertations by Subject "Baba Boomers"
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An investigation into the advantage of non–verbal measurement of emotion in television advertisements across South African generation / Poalses J. (North-West University, 2011)Emotions have become an important research topic in both the behavioural sciences and advertising. Nowadays, emotions are acknowledged as an important mediator of cognitive and behavioural consumer responses to advertising. ...