'n Verkennende studie na potensiële besigheidsgeleenthede vir die Nederduits Gereformeerde Barmhartigheidsdiens (NGBD) van die Hoëveld Sinode / Catharina Johanna Naudé
Naudé, Catharina Johanna
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This article reports on the results of the identification of potential business opportunities for Non Governmental Organizations as an extra income to face the present funding challenge. Few research studies have been done on business opportunities as sources of income for NGO's. The aim of this study was to explore potential business opportunities as sources of income and it focused on the research of different possibilities. In this exploratory research study a qualitative approach was followed through interviews with business people and a focusgoup discussion to investigate potential business opportunities. Respondents were selected through purposive sampling techniques, eleven business men and a focusgroup consisting of five business men and six personnel of The Dutch Reformed Ministry or Caring. The eleven business men were recruited from the congregations of the Highveld Sinod. Data were collected through interviews with the business men and the focusgroup interview. Data were analysed according to themes. The following eight potential business opportunities were identified: government contracts, donations, improved marketing, fundraising strategies, buying of a business or shareholding in a business, partnerships, selling of therapeutic services and additional information and proposals. This offers business opportunities for NGO's to use as sources of income to sustain them and ensure that they can continue with their service delivery. The recommendation from the focus group was for more donations, an improved marketing strategy, the requirement or government contracts and selling of therapeutic services as potential opportunities.
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