Key success factors in managing a conference centre in South Africa
Kruger, Susanna Elizabeth
MetadataShow full item record
The primary goal of this study was to identify key success factors for the management of a conference centre in South Africa. This goal was achieved by firstly portraying an overview of the conference industry in South Africa. Secondly, a literature study was conducted in order to determine the aspects in the literature that are regarded as of vital importance in managing a conference centre. Thirdly, the results of the empirical research were discussed. Lastly, conclusions were drawn from the research and recommendations were made with regard to further research. From the literature study, aspects of strategic management, financial management, marketing management, human resource management and management of operational aspects were identified as being important in the management of a conference centre. These aspects were used to compile a questionnaire. The objective of the questionnaire was to measure the importance that conference centre managers attach to the identified elements. Questionnaires were e-mailed to 250 conference centres. A total of 100 questionnaires were received back. The study population consisted of a database as compiled by the researcher from the Direct Access Conference Handbook (2004) and the Africa Conference Directory (2006/7). Questionnaires were also handed out personally to exhibitors at the INDABA Tourism Exhibition (2006). From the responses to the questionnaire it can be deduced that conference centre managers regard the aspects of strategic management, financial management, marketing management, human resource management and management of operational details as important to very important. A factor analysis was done to determine the key success factors in managing a conference centre. The following factors were identified, namely to: • Provide a conference centre with a functional layout and the correct variety of activities; • perform marketing management; • ensure that operational aspects are in place; • do proper planning; • provide an attractive venue and conduct a post-conference evaluation; and • perform human resource management. Conference centre managers have to apply the above-mentioned key success factors to ensure that the conference centre is successful over the longterm.
- ETD@PUK 
Showing items related by title, author, creator and subject.
The relationship between corporate identity management constructs and relationship management constructs: a case study of the North–West University 10223738 - Holtzhausen, Lida; Fourie, L. (University of Johannesburg [Southern African Communication Association], 2013)This article investigates the relationship between corporate identity-management constructs and the quality of employer-employee relationships at the North-West University. Internal stakeholders such as employees are not ...
Public-private partnerships in local disaster management: a panacea to all local disaster management ILLS? Van der Berg, Angela (2015)It is anticipated that the occurrence and intensity of disasters will increase globally and in South Africa where typical disasters include droughts, floods, extreme hailstorms, gales, fires and earthquakes, as well as ...
10730427 - Eksteen, Elriena; Malan, D.D.J.; Lotriet, R. (Sabinet, 2013)The professionalization and commercialization of sport have created an increasing need for trained sports club managers globally and in South Africa. In the past, sports clubs in the country were run mainly by volunteers, ...