Browsing Research Output by Author "abb90ee8-269c-4395-a1ff-b84202e552b8"
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Consumers' understanding and use of textile eco-labels during pre-purchase decision making
Dreyer, Heleen; Botha, Eloise; Van der Merwe, Magdalena; Le Roux, Neoline; Ellis, Susanna (SAAFECS, 2016)Eko-etikette het 'n groot impak op die waarskynlikheid dat verbruikers omgewingsvriendelike produkte sal koop en dit is 'n hulpmiddel om beter ingeligte aankoopbesluite gedurende hulle besluitnemingsproses te neem. Die ... -
Older female consumers’ clothing quality perception: expectations and performance
Du Preez, Minnet; Dreyer, Heleen; Botha, Eloise; Coelho, Danielle C.; Pretorius, Marelize (SAAFECS, 2018)The population of older consumers is growing significantly worldwide as well as in South Africa. Although they have been labelled as vulnerable consumers with less financial freedom, due to their rapid growth in numbers, ...