Browsing Research Output by Author "e9bac068-c598-4ff3-a3e4-4e06796ef5f2"
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'n Vereenvoudigde model om handelsmerklojaliteit van vinnig-bewegende verbruikersgoedere te meet
Moolla, A.I.; Bisschoff, C.A. (Suid-Afrikaanse Akademie vir Wetenskap en Kuns, 2015)Since the emergence of branding as an approach to marketing, the concept has been received with a great deal of interest and has stimulated ever-increasing research in the area. Businesses have realised the importance ... -
Push and pull factors in relation to skills shortages in South Africa
Rasool, F.; Botha, C.J.; Bisschoff, C.A. (Kamla-Raj Enterprises, 2012)There are many factors that push people out of the country. While affirmative action is one factor that contributes to emigration of skilled individuals, other factors include: crime, better wage offers, better quality of ...