Browsing Research Output by Subject "Consumer behaviour"
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Engagement as a source of positive consumer behaviour: a study amongst South African football fans
(Stellenbosch University, 2016)Football in South Africa (SA) has enjoyed significant commercial growth in recent years. No research has been conducted on the properties of fan engagement of South African football fans. In this study, the reliability and ... -
Low-literate consumers' use of clothing labels amidst personal and product related challenges
(Wiley, 2017)Low-literate consumers experience various challenges in the marketplace. This quantitative study focused on low-literate female consumers' use of clothing labels amidst personal and product-related challenges in the ...