Now showing items 1-2 of 2

    • The effectiveness of dual branding in the agricultural sector 

      Bisschoff, Christo A.; Van Staaden, Hendrik P.; Buys, Amareza (University of Primorska, 2013)
      The study deals with the concept of a dual-branding strategy by investigating the market awareness of two brands: the Roundup herbicide, dekalb seed products and biotechnology traits and Montana sa. 281 respondents completed ...
    • Managing corporate identities of non-profit organisations in the social welfare sector 

      Holtzhausen, Lida (OASIS, 2013)
      Present-day South Africa is characterised by many societal and developmental issues, such as HIV awareness and prevention, child-headed households, environmental protection, poverty alleviation, violence and victim aid. ...