Browsing Research Output by Subject "Corporate identity"
Now showing items 1-2 of 2
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The effectiveness of dual branding in the agricultural sector
(University of Primorska, 2013)The study deals with the concept of a dual-branding strategy by investigating the market awareness of two brands: the Roundup herbicide, dekalb seed products and biotechnology traits and Montana sa. 281 respondents completed ... -
Managing corporate identities of non-profit organisations in the social welfare sector
(OASIS, 2013)Present-day South Africa is characterised by many societal and developmental issues, such as HIV awareness and prevention, child-headed households, environmental protection, poverty alleviation, violence and victim aid. ...