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    • Analyzing the ticket purchasing behaviour of younger Afrikaans cinema attendees 

      Jordaan, Jeanne-Mari; Botha, Karin; Viviers, Pierre-Andrè (Taylor and Francis, 2015)
      The Afrikaans film industry is facing a difficult time, as many Afrikaans films are struggling financially. By determining the key factors contributing to the ticket purchases for Afrikaans films, the Afrikaans film industry ...