Browsing Research Output by Author "Botha, Karin"
Now showing items 1-6 of 6
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Analyzing the ticket purchasing behaviour of younger Afrikaans cinema attendees
Jordaan, Jeanne-Mari; Botha, Karin; Viviers, Pierre-André (Taylor and Francis, 2015)The Afrikaans film industry is facing a difficult time, as many Afrikaans films are struggling financially. By determining the key factors contributing to the ticket purchases for Afrikaans films, the Afrikaans film industry ... -
Expenditure-based segmentation of visitors to Aardklop National Arts Festival
Botha, Karin; Rossouw, Riaan; Slabbert, Elmarie; Viviers, Pierre-André (Taylor & Francis, 2011)Competition in the festival market has important implications for South African arts/cultural festivals. To assist a festival to remain sustainable, market segmentation is an effective tool to divide existing and potential ... -
Market segmentation of visitors to Aardklop National Arts Festival: a correspondence analysis
Botha, Karin; Slabbert, Elmarie (Southern African Institute for Management Scientists, 2011)Increasing levels of competition in the festival market have important implications for the profitability and survival prospects of South African arts/cultural festivals. In order for a festival to be sustainable, market ... -
Push and pull factors of three Afrikaans arts festivals in South Africa
Botha, Karin; Perl, Cliff; Viviers, Pierre-Andre (Stellenbosch University, 2013)Afrikaans arts festivals are facing increasing competition and, at times, lack differentiation given the increasing numbers of festivals in the South African festival market. This ultimately threatens the sustainability ... -
The relationship between visitor spending and repeat visits: an analysis of spectators at the Old Mutual Two Oceans Marathon
Botha, Karin; Kruger, Martinette; Saayman, Melville (AOSIS, 2012)PURPOSE: The purpose of this research is to determine the relationship between visitor spending patterns, and previous and planned return visits as well as demographic and trip characteristics of supporters to the Old ... -
What really matters to the audience: analysing the key factors contributing to arts festival ticket purchases
Botha, Karin; Viviers, Pierre-André; Slabbert, Elmarie (Taylor & Francis, 2012)Competition in the South African arts festival market is an evident problem and is associated with changes in ticket purchase behaviour among performing arts patrons and declining ticket sales. This holds a negative ...