Browsing Research Output by Subject "Branding"
Now showing items 1-3 of 3
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Covert Advertising in the global business world: a thematic analysis of product placement in Amazing Spider Man 1 and 2 movies
(Kamla-Raj, 2016)Covert advertising is a marketing communication tool which allows the advertiser to communicate a salient message to the audience. It provides an opportunity to develop an ongoing relationship between a consumer and a ... -
Language and gender influence on the consumer choice of branded meat attributes
(2014)The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. For these small business enterprises to be successful in an industry subjected to fierce competition, it is ... -
Strategic marketing insights for small business meat retailers
(The Clute Institute, 2014)Branded meat of consistently high quality has earned a reputation worldwide as a means to increase beef consumption. The feedlot industry is the main beef producer in South Africa and falls in the category of Small Businesses. ...